The Co-operators, an insurance company, launched its authenticated website in the 90s and has not gone through a digital transformation since then. In response to changing customer needs and expectations, the company identified the need to enhance its online services to offer best-in-class client experiences. The project's scope for the 5-year plan was focused on streamlining and simplifying processes for clients with home, auto, commercial or farm insurance policies.

To achieve this goal, the project team aimed to simplify the client registration process and improve the client's ability to self-serve online. This included redesigning and replacing the front-end technology of online services that would allow clients to manage their home, auto, farm and commercial insurance policies, as well as their segregated fund investments. The team also worked on improving the user experience by creating a clean and intuitive interface that would allow clients to easily navigate the website and find the information they need.