Project description
The RBC InvestEase project is a digital investment platform offered by the Royal Bank of Canada (RBC) that provides users with a simplified way to invest their money. The platform was designed to make investing accessible to a wider range of people, including those who are new to investing or have limited experience.
The RBC InvestEase platform uses a robo-advisor model, which means that users answer a series of questions about their financial goals and risk tolerance, and the platform then provides investment recommendations based on their responses. Users can choose from a range of investment portfolios, each of which is managed by RBC investment experts and is designed to meet different risk and return objectives.
The platform offers a range of features and benefits, including low fees, easy account setup, and automated portfolio rebalancing. The platform also provides users with access to a dedicated team of investment advisors who can answer questions and provide support as needed.
process
Conducted user research to gather insights into the needs, goals, and pain points of the users which included beginner investors. This involved a range of research methods such as surveys, interviews, focus groups, and usability testing to take these needs into the design process to create an effective solution for the users.
Created wireframes, user flows and sketches of the user interface design to visualize the layout, structure, and functionality of the responsive website. Utilized Figma for the wireframes and white board sessions for the user flows and sketches.
Communicating with stakeholders, such as product managers, designers, developers and executives, to ensure that everyone is aligned on the UX strategy and goals. This helps in creating a design that meets the needs of the target audience and business goals while also considering technical feasibility and budget constraints.
wireframes
solution
The RBC InvestEase project was part of RBC's broader digital transformation strategy, which aimed to modernize the bank's operations and improve the customer experience. The platform was designed with the user experience in mind, with a simple and intuitive interface that makes it easy for users to invest their money and track their investments over time.
The strategy to attract more clients was to utilize insights of our existing clients and to display insights when we found that they had extra money in their account. RBC would serve hints to clients to suggest using that extra money to open an InvestEase account. The mobile experience was the targeted platform as that was the overwhelming platform choice for RBC clients.
Overall, the RBC InvestEase platform represents a significant innovation in the investment industry, providing users with a simplified and accessible way to invest their money while still benefiting from the expertise of RBC investment professionals.
